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Posts tagged ‘customer valuation’


Stress testing customers

Stress testing customers

Nivea took a new look at finding loyal and valuable customers by ambushing them with extreme stress in public situations.  Not sure how this will translate into a customer base, but it is sure to go viral quickly!

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt