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Posts tagged ‘4Moms’

25
Jan

4Moms “Breeze” Playpen

Here is a video of one of the products made by 4Moms, the company Prof. Maxham discussed briefly in preparation for our guest speaker. Exploring the website demonstrates the company’s focus on customer value by trying to make life easier for parents. The company was literally started by moms, for moms and seems to be one of the few that truly embodies an “outside in” or customer value mindset. Not surprisingly, 4Moms appears to be earning a lot of positive press (http://www.4moms.com/media). One Amazon reviewer even calls the Origami stroller, “The Apple of Strollers

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Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt