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Posts from the ‘price optimization’ Category

4
Mar

The Future of Hulu

Today, like most Sundays I turned to Hulu to watch some clips of SNL. While there I checked out a new show that Hulu was plugging called SLiDE an angsty Aussie teen drama. As Netflix well knows the best part of a streaming service is the ability to marathon episodes. I was disappointed to learn that Hulu was only streaming one episode unless I had Hulu +.

I’m willing to watch the commercials for the the Hulu service but I wanted another episode now. Luckily, I found it at Netflix.

This article from Mashable doesn’t surprise me, but I hope Hulu can get it right.

1
Feb

Another news regarding J.C. Penny…apparently sales are back..

After reading a post yesterday on uvacustomervalue regarding J.C. Penny, I wanted to look more into it and found an interesting article on the news about a bold move that the company implemented few days ago. Basically, J.C. Penny had gotten rid of regular sales and had implemented EDLP when Ron Johnson took over as CEO. Now, the company has decided to bring back sales in an attempt to lure back customers who had “left” because they were “turned off” by the department store’s new policy.

Here’s the link to the article if you want to read more about it: http://www.oregonlive.com/window-shop/index.ssf/2013/01/a_part_of_jc_penneys_new_prici.html

I think the company is trying very hard to understand its customers so that more traffic and sales can be generated. Then again, I think this new move is another indicator of the hardships J.C. Penny is facing, and it ties back to our discussion of how the company is really having trouble clearly defining their position in the retail industry. Time will tell if J.C. Penny’s new bold move will work or not.

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