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February 4, 2017

by HoosOnBrand

A McKinsey survey reveals how—and how much—customer analytics can improve profits and growth.Corporations across the world and industry sectors are increasingly approaching their businesses from a customer-centric perspective, amassing vast quantities of customer intelligence in the process. But harnessing this data deluge is a huge challenge.Even after drawing on sophisticated software systems to portion Big […]

via Five facts: How customer analytics boosts corporate performance | McKinsey & Company — How to be a leader in #service: #servicedesign and #designthinking

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