Skip to content

February 3, 2017

by HoosOnBrand

As part of the Customer Relationship Management elective, our team has come up with a one-page summary of the paper published by Leenheer, J., van Heerde, H.J., Bijmolt, T.H.A., and Smidts, A. (2007) titled “Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members.”. Team Members: Chua Jialing Vivien, Liang Jialiang, Prateek Nagaria, Supriyaa

via Do Loyalty Programs Really Enhance Behavioural Loyalty? — Analytics And Intelligent Systems

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: