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4
Feb

Before starting my article, I have a question for you. Which one costs more- acquiring new customers or keeping the ones that you already have? I guess the first one. Don’t know what is your opinion. But it is true, instead of trying new customers, businesses need to know more about their existing customers. The […]

via Customer Insights for Better Customer Retention — Mirian Tech Blog

4
Feb

Artificial intelligence is rapidly changing both marketing and business processes. Through machine learning and other creative mechanisms, we can begin to tap into possibilities in creating a personalized and unique customer experience that were unheard of just a few years ago. Of course, AI also brings with it challenges that are difficult ignore. How will […]

via Digital Transformation: The Impact of AI on Brand, Customer Experience, and Marketing Strategy —

4
Feb

A McKinsey survey reveals how—and how much—customer analytics can improve profits and growth.Corporations across the world and industry sectors are increasingly approaching their businesses from a customer-centric perspective, amassing vast quantities of customer intelligence in the process. But harnessing this data deluge is a huge challenge.Even after drawing on sophisticated software systems to portion Big […]

via Five facts: How customer analytics boosts corporate performance | McKinsey & Company — How to be a leader in #service: #servicedesign and #designthinking

3
Feb

As part of the Customer Relationship Management elective, our team has come up with a one-page summary of the paper published by Leenheer, J., van Heerde, H.J., Bijmolt, T.H.A., and Smidts, A. (2007) titled “Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members.”. Team Members: Chua Jialing Vivien, Liang Jialiang, Prateek Nagaria, Supriyaa

via Do Loyalty Programs Really Enhance Behavioural Loyalty? — Analytics And Intelligent Systems

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Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt