How data can improve profits and C-Sat for the car rental business
Oh No! It’s 6 pm and I haven’t booked a cab yet; Bob called a cab operator and his booking was declined. While the fleet operator is muddled up as how to meet the fluctuating demand. All this fuss lead to loss of revenue and affected customer brand loyalty of the fleet operator.
Earlier fleet management used to be a static process, companies were largely in the dark as to the location of their vehicles and mostly depended on the data which is manually entered by the vehicle operator. Now with the advancement in technology, vehicles are fitted with GPS navigation system and integrated vehicle telematics- to capture and transmit data about the location and status of the vehicle in real time. In addition to the navigation data; car rental companies have access to their customers’ call centre data. Successfully harnessing the data and implementing analytics can help companies solve…
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