Skip to content

March 23, 2014

True Brand Intelligence Lays Centered between the Head and the Heart

by HoosOnBrand

R[E]D - Research : Emotion : Design

Today’s marketing strategy has been blown up with big data. Don’t get this wrong, data is important.

Image courtesy of Vlado / FreeDigitalPhotos.net

But the human emotional connection is what truly matters. If marketers are looking for the intelligent solution to today’s modern marketing, big data alone won’t be the “golden ticket.” Data alone promises a risk of an indelible letdown.

Getting the business needle moving takes a great brand development strategy and data research that brings precision to your relevant marketing. Data alone doesn’t motivate consumers to buy. Rather, the capability to read the mind of your customers will lead to the emotional connection that drives consumers to buy.

strategy-meeting Credit: officenow / flickr.com

With modern-day marketers having a direct focus on big data, the emotional connection on which humans thrive is being pushed into the peripheral. RED is leading in this brand marketing strategy. Leaders know that…

View original post 11 more words

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: