Many businesses overlook Pinterest because they think it is just for recipes and craft projects. The businesses that utilize Pinterest marketing tools are seeing huge conversion rates. Since Pinterest is not well-known as a business marketing tool, it is a good idea to get ahead of the competition and use the image-based website for your brand strategy.
Pinterest is amazing because users can digest a lot of content very quickly due to the focus on images. Users scroll through images quickly, pinning things that grab their attention. Having high quality and engaging images are important for successful branding on the website.
A good example of a company using Pinterest to their advantage is David’s Bridal. They post photos of their gowns, along with real wedding photos from their customers and they supply photos of hot wedding décor trends. They are targeting the majority female audience onPinterest that have dream…
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