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February 28, 2014

Why Retail Brands Must Get On Board With Pinterest

by HoosOnBrand

Engage Communications

Why Retail Brands Need to Get on Board with Pinterest


Social media platforms like Facebook, Twitter and Youtube have become a huge part of a brand’s marketing and publicity tactics. A more recent social media channel, Pinterest, have shown some good potential for helping retail brands in reaching their bottom-line objective. Yet some still hold reservations over this relatively new tool.

Since its launch in 2011, the online pin-board site now boasts a total number of 70 million global users. Many large retail entities have used and benefited from the popularity of this platform. There are a number of convincing reasons as to why these brands are integrating Pinterest into their marketing efforts, which include improving brand awareness, brand equity as well as consumer engagement and retention.

A research conducted by Vision Critical found Pinterest to be an effective tool in encouraging spontaneous purchasing behavior. Ultimately, the site works by…

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