Skip to content

February 28, 2014

Why Retail Brands Must Get On Board With Pinterest

by HoosOnBrand

Engage Communications

Why Retail Brands Need to Get on Board with Pinterest

Pinterest

Social media platforms like Facebook, Twitter and Youtube have become a huge part of a brand’s marketing and publicity tactics. A more recent social media channel, Pinterest, have shown some good potential for helping retail brands in reaching their bottom-line objective. Yet some still hold reservations over this relatively new tool.

Since its launch in 2011, the online pin-board site now boasts a total number of 70 million global users. Many large retail entities have used and benefited from the popularity of this platform. There are a number of convincing reasons as to why these brands are integrating Pinterest into their marketing efforts, which include improving brand awareness, brand equity as well as consumer engagement and retention.

A research conducted by Vision Critical found Pinterest to be an effective tool in encouraging spontaneous purchasing behavior. Ultimately, the site works by…

View original post 282 more words

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: