Why Retail Brands Must Get On Board With Pinterest
Why Retail Brands Need to Get on Board with Pinterest
Social media platforms like Facebook, Twitter and Youtube have become a huge part of a brand’s marketing and publicity tactics. A more recent social media channel, Pinterest, have shown some good potential for helping retail brands in reaching their bottom-line objective. Yet some still hold reservations over this relatively new tool.
Since its launch in 2011, the online pin-board site now boasts a total number of 70 million global users. Many large retail entities have used and benefited from the popularity of this platform. There are a number of convincing reasons as to why these brands are integrating Pinterest into their marketing efforts, which include improving brand awareness, brand equity as well as consumer engagement and retention.
A research conducted by Vision Critical found Pinterest to be an effective tool in encouraging spontaneous purchasing behavior. Ultimately, the site works by…
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