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February 28, 2014

How to Tell If Your Brand is Ready for YouTube

by HoosOnBrand

HSW Digital and Social Marketing

YouTube video marketing is becoming a popular brand marketing strategy for businesses today. However, not every brand is ready to venture to YouTube. Only certain businesses can achieve YouTube marketing on the scale it needs to be for a good ROI. You need to ask yourselves these questions before beginning a YouTube marketing plan. If the answer is no, then you need to reconsider this marketing plan.

Via Flickr AV Hire London Via Flickr AV Hire London

Do you have the resources?

YouTube is cheaper than television and it reaches a wider platform. Businesses still need enough resources to make their content perform well on YouTube. You will need a big enough budget to write, film, produce, upload, and promote the videos. You also need the proper equipment with a decent HD video camera, a tripod, and proper lighting at a minimum. A video needs to be high quality in order to make your business…

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