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February 28, 2014

FDA redesigns nutrition labels to reflect how Americans actually eat

by HoosOnBrand

R[E]D - Research : Emotion : Design

nutrition_facts

For the first time in 20 years, the FDA has proposed changes to its Nutrition Facts food labels. In the FDA’s new designs, several important food stats have been enlarged, and some have even been recalculated in accordance with the actual serving sizes Americans eat today, The New York Times reports. “This is a big deal, and it’s going to make a big difference for families all across this country,” said First Lady Michelle Obama in the FDA’s proposal.

Most noticeably, the calorie count of a food item has been super-sized, which should make scanning labels while shopping a lot easier for dieters. The Servings Per Container line has also been enlarged, as has the methodology used to calculate these servings. 20-ounce bottles of soda would be counted as one single serving, instead of 2.5 smaller servings. On ice cream cartons, half-cup servings will be increased to a full cup…

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