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February 15, 2014

Logo design|The Beatles’ drop-T logo

by HoosOnBrand

R[E]D - Research : Emotion : Design

Although it was never shown on The Beatles’ original UK albums, The Beatles’ famous ‘drop-T’ logo was a familiar sight throughout the group’s early years.

It adorned Ringo Starr’s drum kit from 1963, has since endured as The Beatles’ official marque, and was registered as a trademark by Apple Corps in the 1990s. But how did it come about?

drop-t-logo-01-522x580

Ivor Arbiter was born in Balham, south London, in 1929. He repaired saxophones, worked as a part time drummer, and in the late 1950s opened the specialist music shop Drum City on Shaftesbury Avenue. It was the first drums-only store in London.

The store, modelled on the US idea of an outlet just for drums, became a popular destination for jazz drummers. He also opened Sound City, a guitar shop where The Beatles bought much of their equipment from 1963.

The drop-T logo came about almost by accident. In April 1963…

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