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February 15, 2014

Disney Shares the Secret of Happiness

by HoosOnBrand

Brand Leadership Blog

Mention the word happiness and usually two brands come to mind, one of which is Disney (you’ve likely already thought of the other). Disney maintains this association through consistently delivering great experiences for all their stakeholders — an expertise they now provide to other companies through their own  consulting institute.  We are pleased to have Jeff James , general manager of the Disney Institute, at BRITE ’14 to talk about how companies can become leaders in providing happy experiences.

This little-known training and consulting arm of Disney was started almost 30 years ago, and the company now works with a wide range of organizations from Chevrolet to Florida Hospital. While the overall goal of most projects is to improve the brand experience, much of its activity is focused on the leadership and training efforts that are necessary to drive this kind of organizational change.

James writes regularly for his corporate…

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