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February 6, 2014

Build Your Brand – Find Your Special Sauce

by HoosOnBrand

LeeZiebarth

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At Jibe we often talk about the milk and meat of marketing. These fundamental marketing provisions often entail knowing your audience, following a proven strategy, being visible, consistent, and simple. However, we don’t often discuss some of the more savory aspects of a company’s marketing approach. Any company can have a strategy, but they may not see great results until they have established an amazing brand, delighted customers, and display market/business intelligence. This folks, should be your special sauce.

Before we dig a little deeper into your secret sauce let’s consider Kentucky Fried Chicken.

They’ve got a location near you, they have great food with several options to satisfy your hunger, they are always staying top of mind with consistent advertising, but with all of this aside, one of the many things that makes KFC successful is this: their original secret recipe of “11 herbs and spices” for “

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