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28
Feb

How to Tell If Your Brand is Ready for YouTube

HSW Digital and Social Marketing

YouTube video marketing is becoming a popular brand marketing strategy for businesses today. However, not every brand is ready to venture to YouTube. Only certain businesses can achieve YouTube marketing on the scale it needs to be for a good ROI. You need to ask yourselves these questions before beginning a YouTube marketing plan. If the answer is no, then you need to reconsider this marketing plan.

Via Flickr AV Hire London Via Flickr AV Hire London

Do you have the resources?

YouTube is cheaper than television and it reaches a wider platform. Businesses still need enough resources to make their content perform well on YouTube. You will need a big enough budget to write, film, produce, upload, and promote the videos. You also need the proper equipment with a decent HD video camera, a tripod, and proper lighting at a minimum. A video needs to be high quality in order to make your business…

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28
Feb

FDA redesigns nutrition labels to reflect how Americans actually eat

R[E]D - Research : Emotion : Design

nutrition_facts

For the first time in 20 years, the FDA has proposed changes to its Nutrition Facts food labels. In the FDA’s new designs, several important food stats have been enlarged, and some have even been recalculated in accordance with the actual serving sizes Americans eat today, The New York Times reports. “This is a big deal, and it’s going to make a big difference for families all across this country,” said First Lady Michelle Obama in the FDA’s proposal.

Most noticeably, the calorie count of a food item has been super-sized, which should make scanning labels while shopping a lot easier for dieters. The Servings Per Container line has also been enlarged, as has the methodology used to calculate these servings. 20-ounce bottles of soda would be counted as one single serving, instead of 2.5 smaller servings. On ice cream cartons, half-cup servings will be increased to a full cup…

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28
Feb

Why Retail Brands Must Get On Board With Pinterest

Engage Communications

Why Retail Brands Need to Get on Board with Pinterest

Pinterest

Social media platforms like Facebook, Twitter and Youtube have become a huge part of a brand’s marketing and publicity tactics. A more recent social media channel, Pinterest, have shown some good potential for helping retail brands in reaching their bottom-line objective. Yet some still hold reservations over this relatively new tool.

Since its launch in 2011, the online pin-board site now boasts a total number of 70 million global users. Many large retail entities have used and benefited from the popularity of this platform. There are a number of convincing reasons as to why these brands are integrating Pinterest into their marketing efforts, which include improving brand awareness, brand equity as well as consumer engagement and retention.

A research conducted by Vision Critical found Pinterest to be an effective tool in encouraging spontaneous purchasing behavior. Ultimately, the site works by…

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16
Feb

Chinese tourists are broadening their horizons: here today, Guam tomorrow

15
Feb

Disney Shares the Secret of Happiness

Brand Leadership Blog

Mention the word happiness and usually two brands come to mind, one of which is Disney (you’ve likely already thought of the other). Disney maintains this association through consistently delivering great experiences for all their stakeholders — an expertise they now provide to other companies through their own  consulting institute.  We are pleased to have Jeff James , general manager of the Disney Institute, at BRITE ’14 to talk about how companies can become leaders in providing happy experiences.

This little-known training and consulting arm of Disney was started almost 30 years ago, and the company now works with a wide range of organizations from Chevrolet to Florida Hospital. While the overall goal of most projects is to improve the brand experience, much of its activity is focused on the leadership and training efforts that are necessary to drive this kind of organizational change.

James writes regularly for his corporate…

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15
Feb

Trying to get my head around Tide Dry Cleaners

Paul Sage - Marketing

Tide Cleaners

It’s as difficult to grasp as seeing Michael Jordan wearing a minor league baseball uniform.

Tide, the iconic Procter & Gamble brand of heavy-duty laundry detergent, is now a dry cleaners.

https://www.tidedrycleaners.com/WebPages/Home.aspx

Their website says, “We’ve been in your home for over 60 years. It’s about time we got our own place. Discover a fresh approach to dry cleaning…We combine GreenEarth® technology with amazing stain removal, color maintenance, and a clean so fresh you can smell it. All to bring your clothes back to life with an experience you’ll love from your very first visit.”

A bold move in brand extension.  It will be interesting to see how this goes.  Will consumers, awash in a mix of mostly local and regional dry-cleaning brands, move to something so popular yet so foreign?  Will Tide lead the pack?

Tide Car

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15
Feb

Logo design|The Beatles’ drop-T logo

R[E]D - Research : Emotion : Design

Although it was never shown on The Beatles’ original UK albums, The Beatles’ famous ‘drop-T’ logo was a familiar sight throughout the group’s early years.

It adorned Ringo Starr’s drum kit from 1963, has since endured as The Beatles’ official marque, and was registered as a trademark by Apple Corps in the 1990s. But how did it come about?

drop-t-logo-01-522x580

Ivor Arbiter was born in Balham, south London, in 1929. He repaired saxophones, worked as a part time drummer, and in the late 1950s opened the specialist music shop Drum City on Shaftesbury Avenue. It was the first drums-only store in London.

The store, modelled on the US idea of an outlet just for drums, became a popular destination for jazz drummers. He also opened Sound City, a guitar shop where The Beatles bought much of their equipment from 1963.

The drop-T logo came about almost by accident. In April 1963…

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6
Feb

Happy Magic Water Park

Mind Wonder

The Water Cube on Beijing’s Olympic Green is easily one of the most enthralling aquatic centers on the planet. Its bubble-like exterior is almost as recognizable in China as the Mao portrait hanging above the Forbidden City. However, ever since Michael Phelps walked away with eight gold medals in 2008, the Beijing municipal government has struggled to make the complex a commercially viable venture and just recently placed all their hope in an incredibly ornate theme park. The “Happy Magic Water Cube, Beijing Water Cube Water Park,” now dominates the southern end of the structure and caters to an emerging urban elite who can afford the hefty entry price. The water park epitomizes the fantastical escapism so sought after by a burgeoning moneyed class in Beijing. Here one can slip into a state of reverie and forget about the smog-covered skies and endless traffic jams just outside the aqua-blue cellular…

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6
Feb

Build Your Brand – Find Your Special Sauce

LeeZiebarth

Image

At Jibe we often talk about the milk and meat of marketing. These fundamental marketing provisions often entail knowing your audience, following a proven strategy, being visible, consistent, and simple. However, we don’t often discuss some of the more savory aspects of a company’s marketing approach. Any company can have a strategy, but they may not see great results until they have established an amazing brand, delighted customers, and display market/business intelligence. This folks, should be your special sauce.

Before we dig a little deeper into your secret sauce let’s consider Kentucky Fried Chicken.

They’ve got a location near you, they have great food with several options to satisfy your hunger, they are always staying top of mind with consistent advertising, but with all of this aside, one of the many things that makes KFC successful is this: their original secret recipe of “11 herbs and spices” for “

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6
Feb

Payments in an omnichannel world

The Connected Retailer

The payments industry has seen many innovational developments over last few years, from mobile payments to contactless transactions and the mobile wallet – providing the consumer with a plethora of ways to pay. But which of these should retailers look to adopt? And where do they start when considering payments across their many channels?

The real issue is that after cash, credit and debit cards, and to a degree PayPal, none of the other payment types are really ubiquitous – or at least they aren’t yet. Retailers face the problem of not knowing which technology to invest in. Get it right and you have a head start on your competitors, get it wrong and at best the investment capital is wasted, at worst you have lost ground on your competitors.

A survey by Lightspeed Research reports that 59% of today’s customers are the omnichannel customers of the future. These consumers…

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Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt