Skip to content

January 19, 2014

5 Key Questions To Brave Customer Experience

by HoosOnBrand

Left Brain - Right Brain


A very interesting chart published late last year by Beyond Philosophy shows an evolution of the top 10 brands in Customer Experience Management between 2011 and 2013. Some of the key areas where these brands are making a difference, and the reason WHY they have been mentioned as TOP include excelling in customer serviceease of use and good communications.


You can see Apple losing ground, Amazon just doing better and better, and Zappos, an online retailer for shoes and clothing, just clinging there at the top. Starbucks, Tesco and Vodafone are out of the list, and newcomers are for example John Lewis, a chain of upmarket department stores, Southwest, an airline company, and IKEA. I think IKEA is on this list, deservedly and finally, and both John Lewis and Southwest Airlines are there because of their amazing employee engagement approach. Their focus on “employees first” really pays off…

View original post 344 more words

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: