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January 18, 2014

Kate Spade New York- Live Colorfully

by suvdt

Bill McComb, the CEO of Kate Spade, and Sarah Payne (UVA ’05), the Manager of Financial Planning & Analysis and Investor Relations launched the Kate Spade Saturday project for the Customer Analytics and Brand Strategy class this week. We are looking forward to get to know the ‘Saturday’ girl and come up with the strategies to make her more popular.

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Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

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