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January 16, 2014

Brand Yourself Successfully: A Guide on How to Constantly Improve Your Personal Brand Equity

by HoosOnBrand



There are several concepts and theories which can be applied to business as well as to you as an individual to manage your personal success. Keller’s Brand Equity Pyramid(BEP) is one of the most effective tools which can be applied to your business and, more importantly in our situation, to you as a person. In this post I am going to cover the Brand Equity Pyramid and its usefulness in everyday life. The pyramid represents a step by step process which flows from the bottom of the pyramid to the top (see picture above). All the quadrants in the pyramid represent criteria for your public success which apply through your day to day interactions at work, home, and outside. By working and improving each criteria or a quadrant in the pyramid, a person can reach the top of the pyramid (brand equity) which is the most important aspect…

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