Skip to content

January 14, 2014

Authentic Brands are Built Inside Out

by HoosOnBrand

Internal Communications Consultant

Brand ChampionsAuthentic brands are built from the inside out and effective employee communication is critical to the process. Brands are authentic when their claims align with actual customer experiences. The interaction between an employee who is a champion of the brand and a customer is often that proof point and effective employee communication is often the difference maker.

Employee communication can transform regular employees into brand champions by:

  1. Clearly articulating what brand behavior looks like and what is expected from employees.
  2. Making brand behavior personally relevant to individual jobs via real life workplace examples.
  3. Modeling, celebrating and recognizing good examples of brand behavior.
  4. Providing employees with key messages that they can use to shape their conversations with customers.
  5. Explaining business strategies to employees so that they understand not only what to do but why they are doing it.

Consistent, multi-layered and ongoing employee communication can create and sustain brand champions and…

View original post 42 more words

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: