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November 7, 2013

Musings on Big Data, Customer Analytics, and Data Driven Business

by HoosOnBrand

The Customer & Leadership Blog

On LinkedIn, Don Peppers is sharing his perspective on making better decisions with data.  This got me thinking and I want to share with you what showed up for me. Why listen to my speaking?  I do have a scientific background (BSc Applied Physics).  I qualified as a chartered accountant and was involved in producing all kinds of reports for managers and saw what they did or did not do with them. More recently, I was the head of a data mining and predictive analytics practice. Let’s start.

Data and data driven decision-making tools are not enough

Yes, there is a data deluge, and this deluge is becoming down faster and faster. Big enough and fast enough to be given the catchy name Big Data.  What is forgotten is the effort that it takes to get this data fit for the purpose of modelling.  This is no easy-cheap task. Yet…

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