Microsoft Customer Analytics Solution for Banking
Understanding customers is the foundation to a sustainable competitive advantage in banking. Such problems as customer churn are very difficult to mitigate and much better just to prevent these events using analysis of customer behavior and preferences. To make it possible it is necessary to extract more value from internal and external data sources, and to be able interactively analyze intuitive data.
Microsoft Business Intelligence allows to solve problem of customer churn, provide better customer service, improve cross-selling, up-selling and enhance share of wallet.
Understanding importance of these tasks Microsoft created Customer Analytics Solution for Banking. In this blog post, I am presenting brief demonstration of this solution. After seeing video recording of demonstration (see below), you will find that marketers and other business users can easily use this solution to answer complex inquiries.
During the demonstration, I will act from points of view of different…
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