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May 10, 2013

McD’s and Wendy’s battle for price sensitive customers

by krm7p

This is an interesting article regarding how McDonald’s and Wendy’s have both been vying for value-centric customers, particularly as Wendy’s has increased its value menu advertising.  This is also interesting given all of the SPSS work we’ve done with Netemeyer regarding McD’s, Wendy’s and Burger King so it is rather cool to see that something we were doing in class is being discussed in the WSJ on a larger level.

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