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May 10, 2013

Hotel Loyalty

by soniasur

This article is really interesting. It talks about the new type of loyalty programs that higher end hotels are starting to use. Instead of the traditional point system that focuses on discounts and free extra nights (which probably don’t appeal to the super wealthy anyways), they are focusing on giving members exclusive and unique experiences. In doing this, they can create a special relationship with their customers and drive them to stay at their hotels because that’s where they will get the best experience and thus the best value.


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