Crucial Consumer Trends for 2013
This is an interesting article that discusses some of the most crucial consumer trends of 2013. Understanding these trends will allow companies to set a trajectory that will lead to increased customer value. Some of these are novel while others are more obvious. Follow the links under each trend to learn more and discover examples of how these each can be applied for increased value.
Pay special attention to the “emerging” trend. This relates customer value to some of the major global trends we discussed in Professor Maillet’s class. It’s important to note how global corporations are going to have to change their strategy in order to provide value for emerging market consumers.