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May 7, 2013

Microsoft’s Window 8 under fire

by Shao

Customers seems to be not ready for the changes in the new window operating system since shipment of Win 8 fell short of expectation, so did the new Microsoft tablet Surface.


It’s strategically justified for IT giant like Microsoft to take advantage if the fastest growing market segment – tablet. But some customers don’t think so. Shortly after the release of Win 8 OS, some customers complaints that it’s difficult to get used to the dramatic change, especially the removal of the START menu at the left bottom of the desk top, which has been there for almost two decades. Also, if you have a PC with Win 8 and without a touch screen, you cannot enjoy the convenience the new OS brings us. All of these jeopardize the prospects of the Win 8, which bears the hope of Microsoft to battle in the tablet market. Some commentator took the release of Win 8 as a “New Coke” moment, which was one of the most famous marketing failure 30 years ago.


In light of these complaints, Microsoft has just announced that it will issue software update to fix part of the problem. However, we don’t know what exactly is in that patch. Anyway, Microsoft did capture the feedback from customers and is trying to improve its new product offerings. This interesting event shows us that new product launch needs to take into consideration customers’ reluctance to change, particularly when they have long been used to the old one.


For more information, please visit BBC news

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