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May 7, 2013

In Quest for New Revenue, YouTube Reportedly Launching Paid Subscriptions

by MalloryM

In Quest for New Revenue, YouTube Reportedly Launching Paid Subscriptions

According to the Financial Times, YouTube is going to offer paid subscriptions for special channels, possibly starting this week. Apparently, this is part of an “aggressive push to convince the world that YouTube video content is better than TV, “but is it something that users are willing to pay good money for? This new model is expected to bring more, better content that YouTube users can enjoy.

This new strategy will also create an additional source of revenue for the company beyond its current ad-supported platform. YouTube, which currently has an audience of over 1 billion, has been toying with the idea of subscriptions for a while, calling them “incredibly important,” and the company has long maintained that “different content requires different types of payment models.”

It is believed that these new subscriptions, which could cost only $1.99 per month, may be the springboard for new content, such as original YouTube series and films. Netflix, HBO, and Hulu have all found success streaming their own original content, and YouTube may be looking to follow suit.

Is this the final stage in YouTube’s evolution from it’s user-controlled roots? Or is it just the beginning of the company’s transformation? It will be interesting to see if the website can function as a subscription channel, when it has so long survived as a free source for internet users across the globe.

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