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May 6, 2013

Lululemon sheer pants

by krm7p

http://vmsd.com/content/lululemon-recall-sheer-black-pants-may-harm-sales

I’m sure we have all heard about the sheer yoga pants fiasco that Lululemon has recently been going through. After their most recent line of black yoga pants was too sheer to wear, the company issued a statement offering full refunds to customers.  In the article above, the company claims that they do not know what caused the pants to be sheer this time around since none of their processes have changed.  However, the company is prepared to take responsibility for the repercussions that these returns will have on their profits for this quarter.  

What I wonder is whether the company has considered the long term impact of this mishap.  While offering customers who bought these pants a full refund is encouraging, it could cause customers to turn towards Lululemon’s competitors in the future if they think they can no longer count on the quality of the clothing.  In addition to giving a refund to those who bought the pants, lululemon should engage in efforts to reassure customers of the quality of its clothing, and should also seriously consider why this happened in the first place.  Personally, if I had purchased a pair of sheer yoga pants, I would no purchase from that same retailer in the future. In fact, even hearing about this mishap has deterred me from purchasing from them, despite the positive word of mouth from many of my friends.

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