This week, according to Brand Channel, the classic fashion house, Chanel, will run a branded mascara vending machine in a London department store. I think it is a great idea for Chanel to put up this temporary machine. The juxtaposition of such a venerable luxury brand with such a commonplace item as a vending machine creates an unexpected and intriguing way for consumers to engage with the brand. It’s a fun way to create a little bit of buzz.
Here’s the link to the full article: http://www.brandchannel.com/home/post/2013/05/01/Chanel-Vending-Machine-050113.aspx