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May 6, 2013

Chanel-O-Matic

by akm305

This week, according to Brand Channel, the classic fashion house, Chanel, will run a branded mascara vending machine in a London department store. I think it is a great idea for Chanel to put up this temporary machine. The juxtaposition of such a venerable luxury brand with such a commonplace item as a vending machine creates an unexpected and intriguing way for consumers to engage with the brand. It’s a fun way to create a little bit of buzz. 

Here’s the link to the full article: http://www.brandchannel.com/home/post/2013/05/01/Chanel-Vending-Machine-050113.aspx 

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