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May 3, 2013

Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature

by MalloryM

Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature

Apparently, Virgin Airlines is bringing the idea of adding more value for customers to a whole new level. The airline is implementing a service called “Get Lucky on Virgin America” and it is exactly what it sounds like. The service allows customers to “send a drink, snack or meal to other passengers on their flight and send text messages to them via the touchscreens on their seatbacks.” Basically, it is giving passengers something else to do on those long flights, but is this what customers really want? At least the service gives passengers the option to decline any free drinks that they may be sent.


Although this new “matchmaker” service attempts to give users a better way to connect with others on flights, it is unclear whether this is really relevant to airline consumers. The article does state that the service was introduced in honor of Virgin’s new flight plan going to Las Vegas, which makes it seem a little more appropriate. Virgin has further been “promoting the new service on its Facebook by asking consumers ‘to share how they would use the new seat-to-seat feature along with their best pick-up line.’” Will all this lead customers to choose Virgin Airlines over competitors? Who knows, but it will surely lead to some awkward and uncomfortable flights.

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