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May 3, 2013

Kroger now using military technology to reduce wait time

by EKwon

In an effort to battle the convenience of online shopping, as well as the clutter of other brick-and-mortar retailers, Kroger has implemented infrared cameras in its stores to track store traffic and determine how many lanes need to be open. The cameras, which have been used by the military and other law-enforcement officials, do this by detecting body heat. The new technology has reduced customer wait time from 4 minutes all the way down to 26 seconds. More importantly, it has allowed Kroger to enhance the in-store experience and maximize staff efficiency without requiring any additional labor expenses for Kroger. Will this become the new standard for retail stores in the future?

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