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May 2, 2013

Sometimes honesty is the best policy

by mpn3q

Growing up we were all told by our parents and guardians that ‘honesty was the best policy’ and to be humble enough to ‘admit when you are wrong’. Many kids abided by these rules… others refused and held on to their stubbornness until someone put their feet to the fire. JC Penny might be that kid with in their newest commercial, admitting that some of their changes were not smart, and that they made mistakes and have learned from them. They urged us to “Come back to JC Penny because we heard you. Now we’d love to see you.”

–          I really enjoyed the ad. I think it was appropriate and honest, I also feel it was necessary and they were left with no other options similar to the kid caught red-handed. They have been a mess and irrelevant in the marketplace for the past few years with the recent firing of their high powered, well respected CEO Ron Johnson, this was an important step for them. I still maintain my stance that I would have like them to hold on to the former CEO a little longer, focus on the hard but necessary things he was trying to do there that were long run focus orientated and see if they could right the ship. For more about the ad check out the link below.

http://www.adweek.com/adfreak/jcpenneys-brutally-honest-new-ad-its-no-secret-you-hate-us-149073

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