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April 30, 2013

Virgin Airlines’ New In-Air Dating and Hookup Service

by KalikaNowlakha

I found this article on BrandChannel’s Twitter today. Virgin Airlines is offering a new service on its flights that basically allows passengers to flirt with each other. Using the TV screens on the back of the seats, a passenger can send text messages, a drink or snack to another. The author of this article is concerned that the aisles will be crowded with the deliveries of additional drinks and snacks, not to mention the possible resulting hookups. 

And as crazy as this seems, it’s not a totally new idea: KLM, a Dutch airline, offers a “Meet and Seat” matchmaking service that connects to passengers’ social media accounts like Facebook and LinkedIn to set up passengers on the same flight.

What value do you think this provides to customers? Do you think it could detract from other passengers’ in-flight experiences?

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