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April 28, 2013

Is the marketer dead?

by dablakely

Today I found an interesting piece on the field of marketing.  The author is asserting that “the marketer is dead, and we killed him” which sounds like a bold declaration.  This may sound like it is completely asinine, but actually it goes on to explain how the customer is each company’s “unique value proposition.”  I couldn’t help but think of the Zappo’s examples we have discussed in class when reading this piece!

Do you think that “the marketer is dead” or is it some kind of variation?

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