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April 25, 2013

Laura Lee Designs

by kristenajo

In light of our recent presentation, I did a little internet surfing to see what mobile strategies Laura Lee was using to market her handbags. We have been talking a lot about how customer behavior is being affected more and more by social media, and I was curious how Laura Lee was capitalizing on this channel. In looking at Laura Lee Design’s facebook page, I saw that she had 1500 likes. For a small company, that is a pretty good fan base. The site uses a lot of images to capture attention and display the product in a atheistically please way. There is also a TON of positive word of mouth on the page, from people who have purchased her handbags and are extremely satisfied with them. We have talked about how word of mouth is a great marketing tool because it is very genuine and consumers usually trust other consumers. Laura Lee Designs is also using twitter to promote her brand. Satisfied customers can tweet at her, and twitter also allows her to interact daily with fans in the hopes of encouraging rebuy from already satisfied customers. Overall, I think Laura Lee Designs is captializing in the social space for a small company. I didn’t find much on pinterest and I think that this could be the next platform for her to market her product.

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