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April 24, 2013

Target Men via Mobile Devices

by Lindsey Fay

http://www.adweek.com/news/advertising-branding/men-are-more-likely-women-use-mobile-shopping-technology-148791

I found this incredibly interesting and actually useful. This is food for thought for businesses that target a male (particulary younger male) audience. Essentially, according to the study done in this article, younger males are the most apt to use their mobile phone to make purchases. That being said, businesses can utilize this knowledge by creating better mobile apps or making online purchasing via mobile phones easier for these men.

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