“Expectations drive behavior”
Earlier today I read the tweet from Stanford Business, “Expectations drive behavior. The higher your expectations, the better you tend to perform.” Through our readings we’ve seen plenty of examples with this, most notably from the Apple Experience where Steve Jobs held his employees to rigorous design standards for the iphone that created a paradigm shift in the way we use our phones.
However I thought a little more about it and it’s not just about having high expectations for yourself, but making sure others have high expectations of you too. I would hypothesize that having customers with high expectations forces you to deliver products of superior quality. Again Apple comes to mind; there is so much buzz out there about how Apple’s watch is going to revolutionize the wristwatch. Apple doesn’t need to just meet this unbelievably high expectation, it needs to surpass it by leaps and bounds. For a company that has turned out game changing products in the past, new products have to totally blow all preconceived notions out of the water. While some might view this pressure as overbearing or creating a high-stress environment, I think Apple has accepted it and has thrived in it.
Only time will tell if Apple can do it again but expectations and history indicate something amazing is in the works.