Amazon Goes After Older Adults & Seniors With New Store
I found an article from TechCrunch recently, taking about Amazon’s new move – “50+ Active and Healthy Living Store”. The novel store, as its name indicates, will focus on providing a variety of “healthy living” stuff to older generation. Some of services offered in other categories, such as “Subscribe & Save”, which has an automatically re-ordering function, will also be used in the new store. Moreover, the 50+ store also includes a “Coupons” section that targets seniors’ interest in clipping coupons to save.
Here’s a link of the store:http://www.amazon.com/gp/browse.html/?node=5856180011. More information could also be found through the link of the article: http://techcrunch.com/2013/04/15/amazon-goes-after-older-adults-seniors-with-new-store/.