Last Friday I headed to Panera to study. Panera is one of my favorite places to go, not just because they have great lunch options, but also because the coffee is drink all you want. And in my book, if you give me coffee, we’re going to be best friends.
I’ve had my “MyPanera” card for a while now, but I maybe only use it once a month. For most loyalty cards, it seems that you have to spend hundreds before you actually get that little $5 gift card or discount in return. The same goes for those airline miles and hotel points. However, it seems like I get a $1 off coupon or half off my “you-pick-two” every time I go into Panera. Having the cashier tell me this always makes my day!
In my opinion, the MyPanera card has definitely taken the Panera customer experience to a new level. The loyalty rewards are already loaded onto the card and when you scan it, they automatically register what name to call when your food is ready. Even better, they will tailor the discounts to what you like to order and send you discounts during your birthday month. What other restaurant does this (that has the same relaxing and decent studying atmosphere)?
Now if only this became an App like the updated Starbucks App… When this day comes, I will probably eat Panera four times a week. With these tactics, they’ve definitely turned me into a loyal customer and brand ambassador. Keep the great ideas coming, Panera!