Skip to content

March 30, 2013

What day of the week and time of day should companies send emails to customers?

by j.cassada

I thought that this article from Adweek was interesting, especially for those of us who are studying companies like Gilt that are trying to gauge the relevance of their interactions with customers. Experian Marketing Services released a report analyzing emails received in Q4 of 2012. I’ve included a link to the article below, but to give a quick summary: most customers open and respond to emails on the weekends (volume of email is also lower on the weekends); customers are more likely to respond to emails at night or earlier in the morning; and customers are responding and clicking through emails faster than ever, probably because of the increased adoption of smart-phones.

Here is the link to the article:

http://www.adweek.com/news/advertising-branding/whats-best-time-day-send-email-148113?utm_source=newsletter&utm_medium=email&utm_content=03-27-2013&utm_campaign=advertising_&_branding

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: