What day of the week and time of day should companies send emails to customers?
I thought that this article from Adweek was interesting, especially for those of us who are studying companies like Gilt that are trying to gauge the relevance of their interactions with customers. Experian Marketing Services released a report analyzing emails received in Q4 of 2012. I’ve included a link to the article below, but to give a quick summary: most customers open and respond to emails on the weekends (volume of email is also lower on the weekends); customers are more likely to respond to emails at night or earlier in the morning; and customers are responding and clicking through emails faster than ever, probably because of the increased adoption of smart-phones.
Here is the link to the article:
