Facebook to Introduce a New Netflix App
According to a CNNMoney article, Netflix has launched a new application on Facebook that will allow users to share their viewing history for others to see. This comes after intense lobbying on Capital Hill to amend the 1988 Video Privacy Protection Act, legislation that previously made this sort of application illegal. While this service became available to users overseas a while ago, it was not until Congress modernized the VPPA in January that US customers could begin sharing such information on social media platforms. Under this Act, providers could not share customer information unless they had the customer’s written consent.
With the launch of this new application, I would argue that the biggest issue that arises is that of online privacy. However, Netflix has addressed this fear and has stated that users will have the option to limit what titles are seen by others. Additionally, users will have the option to opt out of the application at any given time.
This is a clear illustration of how powerful online social platforms have become over the past few years. It will be interesting to see over the next few months whether or not this new initiative will have a positive return for Netflix and/or if it increases customer loyalty to the service.