Skip to content

March 14, 2013

Early Steps in Social Data Analytics

by EKwon

As two of the largest social media platforms of today, Pinterest and Twitter are taking steps to capitalize on the plethora of social data at their fingertips, according to an article on AdWeek. While Twitter already had an analytics platform set up, Pinterest is only now introducing their version, Pinterest Web Analytics, which will allow brands to track how users are interacting with their brand. This includes tracking pinning, pin views, repinning, and click-through from Pinterest to the brand sites.

As for Twitter, it is now allowing marketers to view the performance of their Promoted Tweets amongst users outside of their intended target audience, giving them access to engagement metrics such as retweets and replies to Promoted Tweets. This should allow marketers to better segment their actual (vs. targeted) audience in order to more accurately tailor their marketing campaigns.

It will be interesting to see what innovations in customer relations and marketing will come out of these initiatives for brands themselves, as well as what direction and further progress in social data analytics the future will bring.

Link to article: http://www.adweek.com/news/technology/pinterest-twitter-step-their-analytics-games-147910

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: