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March 9, 2013

Ads are the New Currency for Online TV

by mw8ax

As online television continues to grow, competitors fight to find the most successful business model. Business strategists must straddle the line between making revenue through advertisements and maintaining customer satisfaction. Advertisements interrupt consumer streaming which can detract from the value of the experience, but new competitor has entered the market. Using advertisements to the consumers’ advantage, HitBliss allows consumers to choose which advertisements they would like to view in exchange for film and television content. Though other competitors allow consumers to pick advertisement, HitBliss utilizes the ads as a form of currency. Each ad view earns the consumer points, as a certain number of points are required to view film and television. HitBliss has discovered a formula to integrate the ads into an interactive experience rather than time buffers between show segments. Turning frustrations into workable solutions is where operational opportunities arise. Could this be the winning approach to online television? .

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