Research conducted of 5,000 retail shoppers in the US made by Empathica and Axsium Group has discovered that a crucial element of retailing is the shop assistants and employees of the business. In order for retailers to retain their customers, service, is not key. The customers shopping experience, in particular their experience and level of interaction with sales assistants is a detail which should be paid close attention to. Employees should be helping a business not hurting it.
In the survey conducted 1 in 3 shoppers felt the need for assistance in stores on a regular basis but only 40% claimed to actually receive it. A massive 75% said that if assistance was not available to them they would either buy less or leave a store.
In today’s competitive and challenging retail environment ca retailers really afford to loose valuable customers? If a shopper has made the effort to enter a store they are prepared…
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