Skip to content

February 26, 2013

Hot Wheels Rolls Out Twitter-Enhanced Vending Machine

by MegNex

Hot Wheels Rolls Out Twitter-Enhanced Vending Machine

After last class’s discussion on Walmart Labs and its new initiatives, I found this article on a Hot Wheels vending machine to be interesting. Basically, people could tweet @HotWheelsCanada in front of a vending machine, which recognized their proximity through location software and then dispensed a Hot Wheels car. The machine helped create buzz for Hot Wheels and tripled its followers on Twitter.

The article goes on to say that these types of machines may become common place in Walmarts and Toys-R-Us stores, but most of all it argues that retail locations are going to become digitized whether it’s social-media-enhanced vending machines, product-info touch-screens, or other innovative uses of technology. It also demonstrates how social media is increasingly being used in marketing efforts and that there is a push to implement these sites in new and interesting ways.

Read more from Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

Market Insights in Morocco & Ghana

A Global Commerce Immersion

Customer Analytics & Brand Strategy

Creativity is thinking up new things. Innovation is doing new things--Theodore Levitt

%d bloggers like this: