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February 20, 2013

by HoosOnBrand

'i-am' mumbai blog

Brief
Having successfully established a contemporary, fresh and youthful brand
and branch format across Maharashtra and Gujrat, i-am were tasked
with further evolving the concept to create a distinct flagship branch
within Mumbai at the Raghuvanshi Mill Compound.
Solution
The 3D wave cladding of the exterior pays homage to the existing brand
language of the other branch exteriors, creating a striking landmark within
the Mill Compound. Inside the branch ‘i-am’ have continued their mission
to de-clutter India, creating a clinical architectural design using soft white seamless forms, dynamic lines and integrated customer seating areas.
Result
‘i-am’ worked alongside VCAN to introduce an array of interactive self service technologies, including a 58″ touch screen showcasing NIB’s extensive product and branch portfolio and a projected queue management system linked
to an automated customer check in number. Other facilities include one
to one consultation points, security lockers and a private meeting /
conference room.

As New…

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