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February 20, 2013

by HoosOnBrand

'i-am' mumbai blog

Having successfully established a contemporary, fresh and youthful brand
and branch format across Maharashtra and Gujrat, i-am were tasked
with further evolving the concept to create a distinct flagship branch
within Mumbai at the Raghuvanshi Mill Compound.
The 3D wave cladding of the exterior pays homage to the existing brand
language of the other branch exteriors, creating a striking landmark within
the Mill Compound. Inside the branch ‘i-am’ have continued their mission
to de-clutter India, creating a clinical architectural design using soft white seamless forms, dynamic lines and integrated customer seating areas.
‘i-am’ worked alongside VCAN to introduce an array of interactive self service technologies, including a 58″ touch screen showcasing NIB’s extensive product and branch portfolio and a projected queue management system linked
to an automated customer check in number. Other facilities include one
to one consultation points, security lockers and a private meeting /
conference room.

As New…

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