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February 20, 2013

by HoosOnBrand

newtone

 

DESIGN IN A PUMPKIN FOR ING DIRECT ITALIA

A new and exciting bank shop enriching the panorama of retail banking.

The physical space is one of the key elements that translate and communicate a brand’s values. A shape, an elegant element, a wooden sound box, visually recognizable as a pumpkin that simultaneously becomes the walls by which the public are welcomed, communicating the iconic, sculptural and distinctive element of the brand. Essentiality and authenticity in a custom-made space. It is inviting and curvaceous, creating a warm ambient that is chromatically pleasing to the eye. The relationship between man and space, and the emotional value it contains, is the ingredient of great success in a place where confidence and trust and are to be established.

Ten already exist throughout the country and their numbers will continue to increase in 2012. They are the retail sites designed and created by NewTone…

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