Monster create a emotional connection with potential customers
“I love my job.” That’s what most people attempt to convince themselves. However, in the reality, most people lie to themselves and don’t love their current jobs at all. The commercial launched by Monster used Pinocchio’s dilemma to reveal the social phenomena and create an emotional connection with the potential customers by digging the true feelings from their heart. The commercial is impressive because it successfully explore the demand of the potential market and show “empathy” to customers. Monster answered the question from customers: “Why should we purchase your offering?” Because Monster puts itself in customers’ shoes and provide the service to help customer not simply find a job, but provide a opportunity to get a graceful job which can help customer no longer fool themselves any more.
Click here to find the commercial: http://www.adweek.com/news/advertising-branding/ad-day-monster-147225