Did you know, only 31%* of Americans find rewards-program communications extremely relevant and only 12%* of consumers feel that there is any value in being loyal to their favorite brands? These numbers are a plea for better loyalty program experiences and more relevant and personalized promotions. Here are a few suggestions for retailers looking for some tips on how to create more relevant and personalized experiences.
1. Avoid set it and forget it mentality
Always consider the environment, pay attention to seasonality, holidays, and special events to avoid missing our on valuable opportunities to engage your audience. The Baltimore Ravens may have won the Super Bowl this past Sunday but Oreo was the real winner. Their tweet, “You can still dunk in the dark.” sent out within minutes of the Superdome blackout garnered the cookie company over 15,540 retweets and almost 6,000 favorites. Compare this free publicity to the cost of a TV commercial that…
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