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February 9, 2013

by HoosOnBrand

Diverse Messages

In his recent blog post “Why do we care about football”, Seth Godin noted “how the sport turned into a cultural touchstone”. He illustrated his point with  the equation; ” Tribes -> TV -> Money  -> Mass -> TV -> Tribes”. The article is a great reminder of how the golden age of television and the NFL evolved together from the mid – late 60’s to today.

What was compelling for me, was his assertion that other than the Super Bowl game itself, the “mass TV”  component of the equation is all but basically over.

I’d have to say I agree and we’ve seen it with the splintering of cable vs traditional broadcast networks. Even the ads for the Super Bowl that everyone used to have to wait for, were available on-line days, if not weeks in advance of the game, building their own culture.  As someone involved in marketing and the whole…

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